Pricing a brand deal without guessing

Price the account they are buying

Brands buy a specific platform, not your total following. If a campaign runs on Instagram, quote against your Instagram audience and engagement. Adding a dormant TikTok to the total inflates the number and makes the rest look padded.

This is also why saving a rate per platform is worth the ten minutes. It stops you from improvising a different number in every conversation.

Use a floor, then negotiate upward

A floor is the number below which you do not go. It exists so your quoting stays consistent across conversations, and everything above it comes with a reason attached:

• usage rights, especially paid media or whitelisting
• exclusivity, which costs you other deals in the same category
• rush timelines
• additional deliverables like raw footage or extra stories

When a brand asks for one of those, the answer is a revised number, not a favour.

Do not price by follower count alone

Two accounts with the same following can differ enormously in engagement, audience intent and how much of that audience actually buys. A beauty audience that saves tutorials converts differently from an audience that follows for entertainment.

If you only have follower counts, say so and price conservatively. Do not invent engagement figures to justify a number.

Packages make the conversation easier

One package with a clear list of deliverables and a single price removes a lot of back and forth. Build it from your own per-platform rates so the total is arithmetic, not instinct.

Agree it before you shoot

The awkward conversation is much easier before the work exists. Settle the deliverables, the deadline, the usage rights and the payment date in writing, then make the content.

What a fair deal looks like

A fair deal is one you would take again. If a brand pushes past your floor every time and you accept it, you have not found a discount, you have set a new price.

Quote the same number twice in a row and you will start to notice which brands respect it.