Notes on building a creator business
Media kits that get read, deals priced from your own numbers, and a presence that adapts as the platforms change.
Free Engagement Rate Calculator: Which Formula to Use
The same posts can read as 5% or 0.5% depending on which formula you use. Here is the worked math for followers, reach, and impressions, and which one belongs in your media kit.
Example of Media Kit: Section Teardown You Can Copy
A section-by-section teardown of a real media kit: the six questions a brand asks, and exactly what each block has to prove before they reply.
What brands actually look for in a media kit
A brand opens your kit with one question: can this creator move the people we want to reach? Here is how to answer it in the first screen.
When a platform flags your link: a calm playbook
Rule changes and flagged links are normal operating noise. What matters is how fast you can adapt without rebuilding your whole presence.
Pricing a brand deal without guessing
Rates should come from your own numbers, not a screenshot of someone else's. How to set a floor and stay consistent across conversations.
Link in bio vs. media kit: what each one is for
They look similar and do different jobs. Splitting them makes both work harder, and tells you which one a brand actually opened.